The one thing that you might hear very frequently in the startup community is that the company is building a consumer brand. It has become easy to build a website, sell some products, give discounts, but building a consumer brand is so much more than this, and may it be online or offline, it isn’t very easy. Brands cannot be created overnight, but are built over a length of time, with constant efforts and of course, good products as well.
If you have an e-commerce company, this article is for you. Here is a list of some basic points that a fresher needs to keep in mind in order to hit it right in the market. Read along:
(1) Remember, the most crucial part of any business is the product. You have to get the product right and make it better than the others. That is when people will buy your product over others. You can’t get too happy about selling one product to a customer – the first time attraction can be discounts, influencer endorsements or some other such marketing schemes that you applied, but a customer will come back only when he/she likes the product. So, product development is the first essential.
(2) The next very important point to remember is the in-depth understanding of your customers. To be able to provide a good brand experience to your customers, it is crucial understand their behavior and preferences. For example, if you are planning to go for working women, you need to know that it is better to engage with them during the non-working hours, maybe early mornings.
(3) To be able to use the website smoothly is something that defines a seamless experience. How do you want the customer to feel when they open your website? Now, social media pages are most likely the platforms from where your customer has identified your brand, so the presentation has to be worked upon from there itself. You ads and posts on Facebook, Instagram and Twitter should look appealing, with exciting visuals.
(4) With the digital world taking a toll, it is important to use technology efficiently and effectively while creating an online brand that engages the right audience. There are various engagement tools that you could use to get more customers and improve the performance of your webpage or app. You could use registration pop ups to register them for daily newsletters to let them know about your products.