Over the years the field of marketing has diversified greatly. It now has many categories like content based marketing, email marketing, the basic advertising techniques, sales marketing, online marketing and a few others. But the basic skill set required remains the same.
- Creativity
The profession of marketing involves advertising goods and services. Advertisements demand a creative flair in individuals which is necessary to grab the attention of the audience. There is no dearth of options available in the market. Competition is always fierce in the marketing world which paves the way for new and exciting ideas, hence giving advantage to a creative person who brings in some fresh and new perspective to the team.
- Expression
If you are not even able to express yourself then how someone is supposed to believe that you will represent their product and sell it off. The need for self expression is hence clear. You should be able to put across yourself as clearly as possible. The lesser the communication gap the better the sales.
- Knowledge
For convincing marketing of any material, it is a must to have complete knowledge about it. It is quite obvious. Like an examination, if you go under prepared and do not know the answers to the questions then your performance will be low and the result will be justified by the mark-sheet later. Same goes for marketing too. Let us take, for instance, the case of very basic marketing type of that of door to door marketing. In such a case scenario, where you are supposedly selling a product or service to the customer, then all of your marketing skills and strategies would go to waste if you are unable to provide complete details of the product or service and answer the queries of the customer. Good handwriting only fetches a mark or two, it isn’t enough to pass a failing student.
- Communication
This goes without saying that good communication skills are a must for this job profile. The person at the other end of the conversation should receive only that much information that you wished to convey. There shouldn’t be any scope for misunderstandings, because such things always lead to trouble on the part of the company later on.
As a marketing professional, your job requires you to be able to communicate well with professionals working at different levels of the hierarchy without any hesitation. A person who is able to communicate with like confidence to his or her superiors, subordinates or colleagues is preferred.
- Organization
Moving on, apart from the good self expression, creativity and knowledge, what a marketing professional is required of is the ability to be organized well. Your level of organization not only affects while managing events and coordinating things but also in your speech. If your thoughts are well organized then your speech won’t falter and be clear to the person at the other end of the conversation.
Also, marketing is mainly perceived as a single handed job but this doesn’t hold true in reality. More than often teams are made to carry out a specific marketing challenge. So that requires good organizational skills and coordination with colleagues.
- Technical know-how
Having basic knowledge about the usage of Microsoft programs and computer is good and adds to your CV.
- Awareness
What completes a good marketing professional is up to date information of all that is happening around the world, especially the business world.
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