4 Reasons Online Reviews Make You Click “Pay”


Gone are the days of purchase trial, error, and frustration. The internet has made buying items, obtaining services or even arranging appointments easier and more informed allowing for better stretch for your buck. Reviews are the secret key that unlocks purchase potential and, yes, customers rely on them to give direction to purchases that are worthwhile.

Invespcro infographic illuminates the importance of reviews and indicates that 9 out of 10 customers rely on personal reviews and view them in the same light as word-of-mouth recommendations. That often translates to over 90% of people taking the time to investigate a company, product or service. Here are four other reasons these recommendations, experiences, and assessments are the new “buy or avoid” money management tool.  

Shopping review

Source: Unsplash

1 – Assessment of hype

The most important reason why people read up about something before investing in it is to find out if it really does what it says it will. It is not uncommon for enthusiastic marketing strategies to involve claims about their product or service, but fall short on delivery. When you read the opinions of other people you will be offered an unbiased glimpse of the truth behind the hype.

2 – Find updated versions and current promotions

Products and services are updated on regular basis to keep them as efficient and as safe as possible. Taking a look at the comments section on an item will help you determine if the version you are interested in what’s trending now. This is especially true for promotional products. With a LeoVegas review just one click away, you know that all the information you are provided is in a clear concise manner. A review such as this makes you aware of any offers from this mobile casino, along with introductory bonuses that are relevant at the time, because some offers can be seasonal, monthly or continuous.

3 – Learn about any hidden extras

It is also a good way to find out more about the product or service and whether it will offer you everything that you need. Many companies claim their product contains key parts but when you bring your item home these have miraculously disappeared. Examples include car rental companies that might indicate they include collision damage waiver, supplemental damage waiver or loss damage waiver, only to find out when collecting that these do not apply to online bookings. Reading any review including those dubbed “horror stories” reviews prevents unexpected surprises from often unscrupulous companies.

hidden cost

Source: Unsplash

4 – Check if the company offers value for money

Looking at people’s comments about a business is also a good way to learn whether or not you will be offered value for your money. Thanks to Google reviews, Yelp and other customer review portals, which include social media platforms, you can easily compare features on a product or service before spending your money. Quality assurance is no longer a word used to placate people, it is a must-have for any brand that is dealing with a savvier and knowledgeable customer. If a product fails on being great value for money, its competitors are waiting at the helm to give you what you seek.

Working hard does not always equate to spending hard. You can be savvy and enjoy the benefits of experience from other all the while keeping your dollar safe long enough for a wise-man buy.

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